Developers can devote their time to tasks other than tagging
Marketers are less reliant on a development cycle
Analysts can use any tool they want
Data structure will be future proofed to extend the CMS life
The Digital Data Standard is based on IBM's Digital Analytics and Qubit's Universal Variable which bridge the language gap between technologies. Universal Variable is a standardized format that facilitates developers and marketers to add and remove technologies as they see fit. This kind of data flexibility shapes the philosophy of the Digital Data Standard. As a partnership we believe in providing a real plug-and-play structure for all technologies.
Shop Direct Group had over 200 technologies implemented across their nine sites, which proved difficult to manage on their existing system. When migrating these tags, they implemented Universal Variable, the progenitor of the Digital Data Standard, which allowed their technologies to work from a single data model. With this, they were able to rapidly deploy technologies and switch between existing technologies with considerable ease.
This research attempts to reach an approximation of the impact of the internet's largest businesses' universal adoption of the World Wide Web Consortium's data standard. It first looks at the value added to current output, by quantifying the time saved by both marketers and developers in integrating third-party technologies and updating existing tags, and then projects the potential for a growth in revenue over the next few years.
According to the Modern Marketing Manifesto, published by Econsultancy and Marketing Week, data is the bedrock upon which successful research, segmentation, automation, targeting and personalisation are built. Simplifying the process of implementing related marketing technologies, and making sense of associated data, will enable businesses to get a return on their investment more quickly and less painfully."
Linus Gregoriadis, Research Director, Econsultancy
Development teams who implement new technologies would use the standard to provide a single on-page data object from which all online data is collected. You can use this site to find out more, plan the use cases and implement effectively.
To begin and find how to prepare for the standard, visit the What you need to get started section of the site now.
The Digital Data Standard will allow your customers and prospects to deploy technology with greater speed, accuracy and efficiency. Technology manufacturers looking to provide these advantages should review the documentation here. The W3C group is open and welcomes new contributors. To join, visit the W3C Customer Experience Digital Data Community Group here.